The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand.
| Autor: | Ferreira, Pedro1 (AUTHOR) pferreira@upt.pt, Faria, Sílvia1 (AUTHOR) sfaria@upt.pt, Gabriel, Carla2 (AUTHOR) carlagabriel@ismt.pt |
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| Zdroj: | Management & Marketing. Mar2022, Vol. 17 Issue 1, p1-14. 14p. |
| Databáze: | Business Source Ultimate |
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