HOW AND WHEN ADVERTISING CAN INFLUENCE MEMORY FOR CONSUMER EXPERIENCE.
| Autor: | Braun-LaTour, Kathryn A.1, LaTour, Michael S.2, Pickrell, Jacqueline E.3, Loftus, Elizabeth F.4 |
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| Zdroj: | Journal of Advertising. Winter2004, Vol. 33 Issue 4, p7-25. 19p. 1 Black and White Photograph, 5 Charts. |
| Databáze: | Business Source Ultimate |
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