Just Teasing: Can Brands Build Strong Relationships by Making Fun of Their Consumers?

Autor:	Oba, Demi1, Howe, Holly1, Fitzsimons, Gavan1
Zdroj:	Advances in Consumer Research. 2021, Vol. 49, p480-481. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu