Local versus Global: The Effect of Identity Salience on Impulsive Consumption.
Autor: | Sijie Sun1, Zhiyong Yang2, Lalwani, Ashok3 |
---|---|
Zdroj: | Advances in Consumer Research. 2021, Vol. 49, p462-463. 2p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |