Don't Show the Price Too Early: How (and When) Uncertainty Improves Perceived Price Fairness.

Autor:	Shiri, Amin1, Xiang Wang2, Minzhe Xu2, Janiszewski, Chris2
Zdroj:	Advances in Consumer Research. 2021, Vol. 49, p435-436. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu