Consumer Recall and Recognition Of Co-Appearing Brands in TV Media: The Moderating Roles of Product Congruity And Brand Familiarity.
| Autor: | FANNY FONG YEE CHAN1 fannychan@hsu.edu.hk |
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| Zdroj: | Journal of Advertising Research. Mar2022, Vol. 62 Issue 1, p18-34. 17p. |
| Databáze: | Business Source Ultimate |
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