The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media.
| Autor: | Dehdashti, Yashar (AUTHOR) ydehdashti@txwes.edu, Namin, Aidin (AUTHOR), Ratchford, Brian T. (AUTHOR), Chonko, Lawrence B. (AUTHOR) |
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| Zdroj: | Journal of Interactive Marketing. Feb2022, Vol. 57 Issue 1, p1-17. 17p. |
| Databáze: | Business Source Ultimate |
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