Internationalization Process of Multichannel Retailers and E-Tailers in the Apparel Industry: A Comparative Case Study.

Autor: BATUR, Aysu1 ayben.celik@cbu.edu.tr, ÇELİK, Asiye Ayben2 ayben.celik@cbu.edu.tr
Zdroj: International Journal of Contemporary Economics & Administrative Sciences. 2021, Vol. 11 Issue 2, p417-437. 21p.
Databáze: Business Source Ultimate