Risk Avoidance versus Risk Reduction: A Framework and Segmentation Profile for Understanding Adolescent Sexual Activity.

Autor: Hopkins, Christopher D.1 chopkin@clemson.edu, Tanner Jr., John F.2 Jeff_Tanner@Balor.edu, Raymond, Mary Anne1 mar@clemson.edu
Zdroj: Health Marketing Quarterly. 2004, Vol. 21 Issue 3, p79-106. 28p.
Databáze: Business Source Ultimate