Conceptual Model Development for Celebrity Endorsement in Social Advertising: The Case of Source Credibility and Celebrity-Fan Relationship.
| Autor: | Gopal, Bharathi S.1 bharathi.gopal@ibsindia.org |
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| Zdroj: | IUP Journal of Marketing Management. Nov2021, Vol. 20 Issue 4, p122-141. 20p. |
| Databáze: | Business Source Ultimate |
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