Can Zomato Continue Its Deep Discounting Strategy? (Abridged).
| Autor: | Qumer, Syeda Maseeha1 maseehaqumer@ibsindia.org, Purkayastha, Debapratim2 debapratim@icmrindia.org |
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| Zdroj: | IUP Journal of Marketing Management. Nov2021, Vol. 20 Issue 4, p285-291. 7p. |
| Databáze: | Business Source Ultimate |
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