DO OPPOSITES ATTRACT IN NEW PRODUCT DEVELOPMENT? INVESTIGATING THE ROLE OF INNOVATION-MANAGEMENT CONTROL COOPERATION ACROSS THE NPD PROCESS.
| Autor: | HANDRICH, MATTHIAS1 (AUTHOR) matthias.handrich@hs-pforzheim.de, HEIDENREICH, SVEN2 (AUTHOR) sven.heidenreich@uni-saarland.de, MUNCK, CHRISTOPH3 (AUTHOR) christoph.munck@ebs.edu |
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| Zdroj: | International Journal of Innovation Management. Nov2021, Vol. 25 Issue 8, p1-38. 38p. |
| Databáze: | Business Source Ultimate |
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