Towards an Insight Into Customer Behavior in Virtual Brand Communities: An Investigation of Personal and Community Characteristic Factors.

Autor: Tran, Thi Bich Hanh1 (AUTHOR), Nguyen, Quynh Anh1 (AUTHOR), Le, Trung Thanh1 (AUTHOR), Nguyen, Quang Hieu1 (AUTHOR), Nguyen, Khanh Son1 (AUTHOR), Dinh, Huy Hung1 (AUTHOR)
Zdroj: International Journal of E-Business Research. Jan-Mar2022, Vol. 18 Issue 1, p1-26. 26p.
Databáze: Business Source Ultimate
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