Multitasking and location-based advertising: effects of perceived intrusiveness, location proximity, and product durability on avoidance.

Autor: Choi, Boreum1 (AUTHOR), Choi, Uiju2 (AUTHOR), Song, Ji Hee1 (AUTHOR)
Zdroj: International Journal of Advertising. Dec 2021, Vol. 40 Issue 8, p1385-1401. 17p. 1 Color Photograph, 5 Graphs.
Databáze: Business Source Ultimate
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