EFFECTS OF THE FOUR REALMS OF EXPERIENCE AND PLEASURABLE EXPERIENCES ON CONSUMER INTENTION TO PATRONISE POP-UP STORES.
| Autor: | Cassel, Elsa1 elscassel@gmail.com, Jacobs, Bertha2 bertha.jacobs@up.ac.za, Graham, Marien3 marien.graham@up.ac.za |
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| Zdroj: | Journal of Consumer Sciences (0378-5254). 2021, Vol. 49, p78-93. 16p. |
| Databáze: | Business Source Ultimate |
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