Applications, Challenges, Promises and Potential Role of Neuromarketing as an Emerging Tool of Market Research.

Autor: S., Jayadatta1 jayadattaster@gmail.com, Shivappa2 shivappakims@gmail.com, Ramanjaneyalu, N.1 n.ramulu@gmail.com
Zdroj: ANWESH: International Journal of Management & Information Technology. Sep2021, Vol. 6 Issue 2, p1-14. 14p.
Databáze: Business Source Ultimate