Understanding rural Chinese consumers' behavior: A stimulus–organism–response (S-O-R) perspective on Huawei's brand loyalty in China.

Autor: Yu, Zhiyuan1 (AUTHOR), Klongthong, Worasak2 (AUTHOR), Thavorn, Jakkrit2 (AUTHOR), Ngamkroeckjoti, Chittipa3 (AUTHOR) cgnmbaau@gmail.com
Zdroj: Cogent Business & Management. Jan 2021, Vol. 8 Issue 1, p1-20. 20p.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje