Positioning strategies in the value-added chain of the biopharmaceutical sector: the case of UK SMEs.
| Autor: | Gur&acaron;u, C&acaron;lin1 |
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| Zdroj: | Journal of Consumer Marketing. 2004, Vol. 21 Issue 7, p476-485. 10p. |
| Databáze: | Business Source Ultimate |
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