THE EVALUATION OF ONLINE PERSUASION CRITERIA ON E-COMMERCE WEBSITE USING PERSUASIVE SYSTEM DESIGN (PSD) MODEL.

Autor: Yin-Xia Loh1,2 yxloh@outlook.com, Binti Abdul Hamid, Nor Aziati1
Zdroj: International Journal of Business & Society. 2021, Vol. 22 Issue 3, p1143-1157. 15p.
Databáze: Business Source Ultimate