The 8Ps Marketing Mix and the Buyer Decision-Making Process.
| Autor: | Parmer, Lucinda L.1, Dillard Jr., John E.2, Ying-Chou Lin1 |
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| Zdroj: | Journal of Marketing Development & Competitiveness. 2021, Vol. 15 Issue 4, p32-44. 13p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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