Commercial Aspects of Personal Branding of Athletes on Social Networks.

Autor: Dašić, Dejan1 drddasic@gmail.com, Ratković, Milijanka2 milijanka.ratkovic@fpsp.edu.rs, Pavlović, Marko markopavlovic25101982@gmail.com
Zdroj: Marketing (0354-3471). 2021, Vol. 52 Issue 2, p118-131. 14p.
Databáze: Business Source Ultimate