Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context.
| Autor: | Kamins, Michael A.1 (AUTHOR) m.kamins@marshall.usc.edu, Drèze, Xavier2 (AUTHOR) xdreze@wharton.upenn.edu, Folkes, Valerie S.3 (AUTHOR) folkes@marshall.usc.edu |
|---|---|
| Zdroj: | Journal of Consumer Research. Mar2004, Vol. 30 Issue 4, p622-628. 7p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|