Matching the Message to the Mind: Advertising Imagery and Consumer Processing Styles.
| Autor: | LaBarbera, Priscilla A.1, Weingard, Peter2, Yorkston, Eric A. |
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| Zdroj: | Journal of Advertising Research. Sep/Oct98, Vol. 38 Issue 5, p29-41. 15p. 3 Black and White Photographs, 4 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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