The case for research on the marketing–finance interface: A commentary.
| Autor: | Morvan, Jérémy1 (AUTHOR) jeremy.morvan@univ-brest.fr, Le Gall-Ely, Marine1 (AUTHOR) |
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| Zdroj: | Recherche et Applications en Marketing (English Edition) (Sage Publications Inc.). Dec2021, Vol. 36 Issue 4, p70-78. 9p. |
| Databáze: | Business Source Ultimate |
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