Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
| Autor: | Kibret, Abiot Tsegaye1 (AUTHOR), Shukla, Amit1 (AUTHOR) |
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| Zdroj: | Journal of Global Marketing. Nov/Dec 2021, Vol. 34 Issue 5, p353-371. 19p. 2 Diagrams, 5 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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