Ratings, Reviews, and the Marketing of New Products.
| Autor: | Fainmesser, Itay P.1 itay_fainmesser@jhu.edu, Olié Lauga, Dominique2 d.lauga@jbs.cam.ac.uk, Ofek, Elie3 eofek@hbs.edu |
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| Zdroj: | Management Science. Nov2021, Vol. 67 Issue 11, p7023-7045. 23p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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