Need for control may motivate consumers to approach digital products: a social media advertising study.

Autor: Wu, Linwan1 (AUTHOR) linwanwu@mailbox.sc.edu, Liu, Jiangmeng2 (AUTHOR)
Zdroj: Electronic Commerce Research. Dec2021, Vol. 21 Issue 4, p1031-1054. 24p.
Databáze: Business Source Ultimate
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