The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market.
| Autor: | Fong, Cher-Min1 cmfong@bm.nsysu.edu.tw, Chang, Hsing-Hua Stella2 cmfong@bm.nsysu.edu.tw, Wang, Hui-Wen3 Wen075254626@gmail.com |
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| Zdroj: | Journal of International Marketing. Dec2021, Vol. 29 Issue 4, p62-78. 17p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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