Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany.
| Autor: | Rößner, Anna1 roessner@europa-uni.de, Gvili, Yaniv2, Eisend, Martin1 |
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| Zdroj: | Journal of Advertising. Aug/Sep2021, Vol. 50 Issue 4, p391-407. 17p. 2 Diagrams, 6 Charts. |
| Databáze: | Business Source Ultimate |
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