Emotionally Numb: Expertise Dulls Consumer Experience.

Autor: Rocklage, Matthew D (AUTHOR) matthew.rocklage@umb.edu, Rucker, Derek D (AUTHOR) matthew.rocklage@umb.edu, Nordgren, Loran F (AUTHOR) d-rucker@kellogg.northwestern.edu
Zdroj: Journal of Consumer Research. Oct2021, Vol. 48 Issue 3, p355-373. 19p. 2 Diagrams, 3 Charts, 2 Graphs.
Databáze: Business Source Ultimate
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