Student Interest in Client-Sponsored Projects: The Quest for Engagement in Marketing Research Courses.

Autor: Yuksel, Mujde1 (AUTHOR) myuksel@suffolk.edu, Smith, Andrew N.1 (AUTHOR), Smith, Robert S.1 (AUTHOR), Bicen, Pelin1 (AUTHOR), Wilson, Elizabeth J.1 (AUTHOR), Weiner, Jay2 (AUTHOR)
Zdroj: Journal of Marketing Education. Dec2021, Vol. 43 Issue 3, p354-370. 17p.
Databáze: Business Source Ultimate
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