Handbook on Cross-Cultural Marketing: Edited by Glen H. Brodowsky and Camille P. Schuster. Edward Elgar Publishing: Cheltenham, UK 2020. 304 pp. ISBN 978-1 78897 8538. List price: $171.00. Hardcover.
Autor: | Roy, Abhijit1 (AUTHOR) |
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Zdroj: | Journal of International Consumer Marketing. Oct-Dec 2021, Vol. 33 Issue 5, p627-629. 3p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |