Handbook on Cross-Cultural Marketing: Edited by Glen H. Brodowsky and Camille P. Schuster. Edward Elgar Publishing: Cheltenham, UK 2020. 304 pp. ISBN 978-1 78897 8538. List price: $171.00. Hardcover.

Autor: Roy, Abhijit1 (AUTHOR)
Zdroj: Journal of International Consumer Marketing. Oct-Dec 2021, Vol. 33 Issue 5, p627-629. 3p.
Databáze: Business Source Ultimate