Relative Effectiveness of Print and Digital Advertising: A Memory Perspective.
| Autor: | Venkatraman, Vinod1 (AUTHOR) vinod.venkatraman@temple.edu, Dimoka, Angelika2 (AUTHOR) dimoka@bauer.uh.edu, Vo, Khoi3 (AUTHOR) khoi@wearedirt.com, Pavlou, Paul A.4 (AUTHOR) pavlou@bauer.uh.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Oct2021, Vol. 58 Issue 5, p827-844. 18p. 1 Color Photograph, 5 Charts. |
| Databáze: | Business Source Ultimate |
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