More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention.

Autor:	Luffarelli, Jonathan1 (AUTHOR) j.luffarelli@montpellier-bs.com, Feiereisen, Stephanie1 (AUTHOR), Zoghaib, Alice2 (AUTHOR)
Zdroj:	Psychology & Marketing. Nov2021, Vol. 38 Issue 11, p1973-1989. 17p. 5 Diagrams, 4 Charts, 1 Graph.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu