Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity.
| Autor: | Konstantoulaki, Kleopatra1 K.Konstantoulaki@westminster.ac.uk, Kokkinaki, Flora2 fkokkinaki@aueb.gr, Rizomyliotis, Ioannis3 rizomy@uniwa.gr |
|---|---|
| Zdroj: | Review of Marketing Science. Sep2021, Vol. 19 Issue 1, p75-100. 26p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|