WHAT'S IN IT FOR ME? - EXPLORING INTRUSIVENESS FOR ONLINE ADS WHEN INTENDING TO SELL VERSUS WHEN INTENDING TO BUY.
| Autor: | Sewak, Sphurti1 ssewak@fiu.edu, Taylor, Kimberly A.1 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2021, p75-75. 1p. |
| Databáze: | Business Source Ultimate |
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