PROMOTING B-TO-B VALUE PROPOSITIONS AND WOM RECOMMENDATIONS: THE SEARCH FOR A SILVER BULLET.
| Autor: | Warrick, James1 j.warrick@snhu.edu, Samii, Leila1, Dhakar, Tej1 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2021, p61-62. 2p. |
| Databáze: | Business Source Ultimate |
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