CONNECTING SOCIAL MEDIA CONSUMER ENGAGEMENT AND BRAND ADVOCACY THROUGH BRAND INVOLVEMENT: A CASE OF COMPETITIVE MEDIATION.
| Autor: | Schee, Brian A. Vander1 vandersb@iu.edu, Peltier, James W.2, Dahl, Andrew J.2 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2021, p52-52. 1p. |
| Databáze: | Business Source Ultimate |
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