Role of Product Experience in Product Purchase: Indian Users.
| Autor: | Sebastian, Toney1 toney@iitg.ac.in, Yammiyavar, Pradeep G.2 pradeep@iitg.ac.in, Jones, Stevan3 jones.s@pg.com |
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| Zdroj: | SCMS Journal of Indian Management. Jan-Mar2019, Vol. 16 Issue 1, p95-104. 10p. |
| Databáze: | Business Source Ultimate |
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