Measuring attitude toward the ad: A test of using arbitrary scales and " p < .05" criterion.
| Autor: | Li, Cong1 (AUTHOR) congli@miami.edu, Ali, Khudejah2 (AUTHOR) |
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| Zdroj: | International Journal of Market Research. Sep2021, Vol. 63 Issue 5, p620-634. 15p. 3 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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