Applying Choice Architecture and Marketing Pre-Suasion to the Motorcycle Industry.
| Autor: | Landis, Bethany1, Lemay, Stephen A.1, McMahon, Dave2 |
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| Zdroj: | Journal of Marketing Development & Competitiveness. 2021, Vol. 15 Issue 3, p45-49. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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