Self-mockery in advertising : when not taking yourself seriously makes consumers take you seriously.
| Autor: | SABRI, Ouidade1 ouidade.sabri@yahoo.fr, El HANA, Nadr2 nadr.elhana@gmail.com |
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| Zdroj: | Journal of Marketing Trends (1961-7798). Jan2021, Vol. 7 Issue 1, p21-30. 10p. |
| Databáze: | Business Source Ultimate |
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