Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis.
| Autor: | Fook, Andy Chin Woon1, Dastane, Omkar2 omkar.dastane@gmail.com |
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| Zdroj: | Jindal Journal of Business Research. Jun2021, Vol. 10 Issue 1, p7-32. 26p. |
| Databáze: | Business Source Ultimate |
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