When imperfect is preferred: the differential effect of aesthetic imperfections on choice of processed and unprocessed foods.
| Autor: | Suher, Jacob1 (AUTHOR), Szocs, Courtney2 (AUTHOR), van Ittersum, Koert3 (AUTHOR) k.van.ittersum@rug.nl |
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| Zdroj: | Journal of the Academy of Marketing Science. Sep2021, Vol. 49 Issue 5, p903-924. 22p. |
| Databáze: | Business Source Ultimate |
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