Altering Experienced Utility: The Impact of Story Writing and Self-Referencing on Preferences.
| Autor: | West, Patricia M.1 west@cob.osu.edu, Huber, Joel2 joel.huber@duke.edu, Sam Min, Kyeong3 |
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| Zdroj: | Journal of Consumer Research. Dec2004, Vol. 31 Issue 3, p623-630. 8p. 4 Black and White Photographs, 2 Charts. |
| Databáze: | Business Source Ultimate |
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