The Role of Normative Political Ideology in Consumer Behavior.
Autor: | Crockett, David1 dcrockett@moore.sc.edu, Wallendorf, Melanie2 mwallendorf@bpa.arizona.edu |
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Zdroj: | Journal of Consumer Research. Dec2004, Vol. 31 Issue 3, p511-528. 18p. 2 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |