The Role of Normative Political Ideology in Consumer Behavior.

Autor: Crockett, David1 dcrockett@moore.sc.edu, Wallendorf, Melanie2 mwallendorf@bpa.arizona.edu
Zdroj: Journal of Consumer Research. Dec2004, Vol. 31 Issue 3, p511-528. 18p. 2 Charts.
Databáze: Business Source Ultimate