SOCIAL MEDIA USE AND SPONSORSHIP: AN EXAMINATION OF AN NFL FRANCHISE.

Autor:	Nickell, David1 dnickell@westga.edu, Chwiakolska, Agniezska1
Zdroj:	International Journal of Sales, Retailing & Marketing. 2020, Vol. 9 Issue 2, p7-15. 9p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu