Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms.

Autor: Thomas, Jacquelyn S.1 (AUTHOR) thomasj@smu.edu, Jap, Sandy D.2 (AUTHOR) sjap@emory.edu, Dillon, William R.1 (AUTHOR) bdillon@smu.edu, Briesch, Richard A.1 (AUTHOR)
Zdroj: Journal of Interactive Marketing. Aug2021, Vol. 55, p31-51. 21p.
Databáze: Business Source Ultimate