'The Big Billion Days' Vs. 'Great Indian Festival' E-shopping: A Study on New Consumer Behavior Paradigm.

Autor: Patra, Soumendra Kumar1 soumendra.patra@gmail.com, Mahapatra, Durga Madhab2 durgagreaternoida@gmail.com, Baral, Sukanta Kumar3 drskbinfo@gmail.com
Zdroj: PRAGATI: Journal of Indian Economy. Jan-Jun2021, Vol. 8 Issue 1, p116-133. 18p.
Databáze: Business Source Ultimate