Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance.

Autor:	Shoenberger, Heather1 (AUTHOR), Kim, Eunjin (Anna)2 (AUTHOR), Sun, Yuan1 (AUTHOR)
Zdroj:	Journal of Advertising. Jun-Jul2021, Vol. 50 Issue 3, p253-261. 9p. 2 Diagrams.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu